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Merchant facts & stats

4 sourced facts about merchants and small businesses, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

About what share of new small businesses survive at least two years?

Answer69%

Most new small businesses do make it past their shaky first year or two.

Source: U.S. Small Business Administration (2023) en.wikipedia.org

Going deeper

By year five, about what share of small businesses are still operating?

Answer51%

Survival rates drop off notably between the two-year and five-year marks.

Source: U.S. Small Business Administration (2023) en.wikipedia.org

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