Business · Free to use

Put Merchant polls in your newsletter or site

Every poll and stat on MerchantSurvey.com is free to use. Paste a poll into your website or newsletter, or download the full set with sources. Votes from your readers count toward the live results.

Website or blog: paste the embed code. The poll resizes itself and shows live results.
Newsletter: paste the email version. Each answer is a link, so it works in Gmail, Outlook and Substack.
Spreadsheet or app: download every sourced stat and poll as CSV or JSON.

Download CSV Download JSON

Where would you rather shop?

Website embed

<script src="https://merchantsurvey.com/embed.js" data-poll="0" async></script>

iframe (if scripts aren't allowed)

<iframe src="https://merchantsurvey.com/embed?poll=0" title="Where would you rather shop?" loading="lazy" style="border:0;width:100%;max-width:560px;height:360px"></iframe>

Newsletter (email-safe HTML)

<table role="presentation" cellpadding="0" cellspacing="0" border="0" style="width:100%;max-width:560px;border:1px solid #e4e7ec;border-radius:14px;border-collapse:separate"><tr><td style="padding:18px">
<p style="margin:0 0 6px;font:bold 12px Arial,sans-serif;letter-spacing:1px;text-transform:uppercase;color:#334155">Merchant poll</p>
<p style="margin:0 0 14px;font:bold 18px/1.35 Arial,sans-serif;color:#0e1116">Where would you rather shop?</p>
<table role="presentation" cellpadding="0" cellspacing="0" border="0" style="width:100%"><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=0&amp;c=0&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Local small business</a></td></tr><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=0&amp;c=1&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Big chain store</a></td></tr><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=0&amp;c=2&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Online marketplace</a></td></tr><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=0&amp;c=3&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Doesn&#39;t matter to me</a></td></tr></table>
<p style="margin:8px 0 0;font:12px Arial,sans-serif;color:#6b7380">Tap an answer to vote and see the live results · Poll by <a href="https://merchantsurvey.com/?utm_source=newsletter&amp;utm_medium=email_snippet" style="color:#334155">MerchantSurvey.com</a></p>
</td></tr></table>

What's the biggest challenge for small business owners?

Website embed

<script src="https://merchantsurvey.com/embed.js" data-poll="1" async></script>

iframe (if scripts aren't allowed)

<iframe src="https://merchantsurvey.com/embed?poll=1" title="What's the biggest challenge for small business owners?" loading="lazy" style="border:0;width:100%;max-width:560px;height:360px"></iframe>

Newsletter (email-safe HTML)

<table role="presentation" cellpadding="0" cellspacing="0" border="0" style="width:100%;max-width:560px;border:1px solid #e4e7ec;border-radius:14px;border-collapse:separate"><tr><td style="padding:18px">
<p style="margin:0 0 6px;font:bold 12px Arial,sans-serif;letter-spacing:1px;text-transform:uppercase;color:#334155">Merchant poll</p>
<p style="margin:0 0 14px;font:bold 18px/1.35 Arial,sans-serif;color:#0e1116">What&#39;s the biggest challenge for small business owners?</p>
<table role="presentation" cellpadding="0" cellspacing="0" border="0" style="width:100%"><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=1&amp;c=0&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Finding customers</a></td></tr><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=1&amp;c=1&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Cash flow</a></td></tr><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=1&amp;c=2&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Competition from big chains</a></td></tr><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=1&amp;c=3&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Hiring staff</a></td></tr></table>
<p style="margin:8px 0 0;font:12px Arial,sans-serif;color:#6b7380">Tap an answer to vote and see the live results · Poll by <a href="https://merchantsurvey.com/?utm_source=newsletter&amp;utm_medium=email_snippet" style="color:#334155">MerchantSurvey.com</a></p>
</td></tr></table>

Would you ever start your own small business?

Website embed

<script src="https://merchantsurvey.com/embed.js" data-poll="2" async></script>

iframe (if scripts aren't allowed)

<iframe src="https://merchantsurvey.com/embed?poll=2" title="Would you ever start your own small business?" loading="lazy" style="border:0;width:100%;max-width:560px;height:360px"></iframe>

Newsletter (email-safe HTML)

<table role="presentation" cellpadding="0" cellspacing="0" border="0" style="width:100%;max-width:560px;border:1px solid #e4e7ec;border-radius:14px;border-collapse:separate"><tr><td style="padding:18px">
<p style="margin:0 0 6px;font:bold 12px Arial,sans-serif;letter-spacing:1px;text-transform:uppercase;color:#334155">Merchant poll</p>
<p style="margin:0 0 14px;font:bold 18px/1.35 Arial,sans-serif;color:#0e1116">Would you ever start your own small business?</p>
<table role="presentation" cellpadding="0" cellspacing="0" border="0" style="width:100%"><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=2&amp;c=0&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Yes, already have</a></td></tr><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=2&amp;c=1&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Yes, someday</a></td></tr><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=2&amp;c=2&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">Maybe</a></td></tr><tr><td style="padding:0 0 8px 0"><a href="https://merchantsurvey.com/vote?poll=2&amp;c=3&amp;utm_source=newsletter&amp;utm_medium=email_snippet" style="display:block;padding:12px 16px;border:1.5px solid #d3d8df;border-radius:10px;color:#0e1116;text-decoration:none;font:15px/1.4 Arial,sans-serif">No, not for me</a></td></tr></table>
<p style="margin:8px 0 0;font:12px Arial,sans-serif;color:#6b7380">Tap an answer to vote and see the live results · Poll by <a href="https://merchantsurvey.com/?utm_source=newsletter&amp;utm_medium=email_snippet" style="color:#334155">MerchantSurvey.com</a></p>
</td></tr></table>

Stat cards

A question your readers guess before they reveal the sourced answer.

About what share of all U.S. businesses are small businesses?

<script src="https://merchantsurvey.com/embed.js" data-fact="0" async></script>

Small businesses account for about what share of total U.S. private-sector payroll?

<script src="https://merchantsurvey.com/embed.js" data-fact="1" async></script>

By year five, about what share of small businesses are still operating?

<script src="https://merchantsurvey.com/embed.js" data-fact="2" async></script>

Free to use with the "Poll by MerchantSurvey.com" credit left in place. Stats belong to the organizations cited, so keep the source link with any number you reuse. Want a poll written for your audience? Sponsor one.